Top 10 Terms All Social Media Marketers need to know.
1. Post Reach: The number of people your posts have reached
2. Post Engagement: The number of people that comment, liked or shared your posts
3. Hashtag: A label or a tag that groups posts under a specific name. Eg. #foodie2017
4. Sponsored Post: A post that the owner paid to promote it to their specific audience group
5. Audience Targeting: Usually on social media networks, you can choose the audience target group for your specific content type or page. The audience can be targeted based on demographics, behavioral and interests based.
6. CPC – Cost per Click is the amount of money you have to pay each time a user clicks on your content.
7. CPM – Cost per Thousands impression is the amount of money you have to pay each time a thousand users sees your content.
8. KPI – Key Performance Indicator refers to the measurable value that shows how effectively is your campaign performing.
9. Conversion Rate - the number of potential visitors performing the desired action, whether the action is buying a product, filling out a form, or some other goal of the web page.
10. User Generated Content - is defined as "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files, advertisements and other forms of media that was created by users
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