Introduction to Social Media Marketing
Studies have shown that your typical social media user consumes 285 pieces of content daily, which equates to an eye-opening 54,000 words, and, for the truly active, as many as 1,000 clickable links. Or, if visuals are more your thing, 443 minutes of video, which is about the same as watching 4 Star Wars movies!
Imagine having to squeeze your product’s latest promotion into the midst of that much information. That’s the objective of social media.
Here we go.
C.R.A.M.
The definition of cram is to completely fill to the point that it appears to be overflowing. The idea is to squeeze the information we want into the minds of the people we want.
C stands for Consistency. One of the golden rule of thumb of social media marketing is to be consistent. By doing so it delivers a simple message in a strong yet subtle manner. For example, if you post a discount coupon every Wednesday at 4pm, by repeating this routine every week will send a clear message to your customers of what they can expect from you. The same idea can be applied to convey your new product launch or brand’s ideology.
R stands for Relatable. Social media is first and foremost, a place where people tell stories about their lives. In order to grab their attention, your product has to be relatable. This is where the concept of TARGET AUDIENCE comes into play. It’s as simple as the difference in selling women clothing to a man and a woman. It will be easier to sell women clothing to women than to men. Pitch your product to the right people to make the most out of your social media marketing.
A stands for Adaptability. Like most technology in the modern world, the social media is ever changing. Facebook keeps updating new features and changing their old ones. Brands need to be aware of their social media landscape. The changes in trends and algorithms will affect your social media marketing performance. Learning to ride the trends’ waves and avoiding launching your product campaign in the midst of social media buzz. It’s important for brand to adapt quickly to be able to rake in the benefits of real-time marketing.
(There’s an underlying meaning in Adaptability here referring to your product. Due to the extreme overexposure to information, brand needs to pay attention to the demand of their product and learn to adapt their product or services to the ever-changing consumer behaviors.)
Lastly, M stands for Moment. Moment is the most challenging component of social media marketing to grasp. Once achieve will lead to exponential results for your social media marketing efforts. To create a moment means to be able to capture a moment in your customer life and relate it back to your product. In most cases, capturing a moment can come by pretty easy once you get the hang of content creation. The challenging part is relating it back to your product or services. There’s no point if a content goes viral without a brand recall. It’s like paying for a TV ad and you forgot to put in your own logo.
So now you know. If you read till here, please bear in mind these are simply golden rule of thumb of social media marketing that you’ll have to bear in mind and repeat it in your social media endeavors.
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