4 benefits of social media for your business
By 2016, there’s about 38 million active social media users in Thailand who spend an average of about 3 hours on social media everyday. There’s nobody who haven’t heard of Facebook today. Other than filling our days with news and funny pictures, social media can be an effective marketing tools that may change your business completely.
Increased brand awareness
When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty.
Gain valuable customers insights
Social media, at its core, is a communication platform. By connecting with your customers on social, you will be exposed to their honest opinion of your product/services allowing you to understand and in turn serve your customers better.
Find out what your competitors are doing
The beauty of the social media is exposure. While you are on social media talking about your products and services, so will your competitors. The strength of your social media is determined by the strength of your content. In this time and age, content is KING.
Lead to more sales and new opportunities
If done correctly, social media could improve your sales. An audience is converted into customer once they are interested in your product. Having social presence allow you to be in the thick of the conversation, this allows you to pitch your sales, make your case to gain their business as well as discovering new needs which may lead to new opportunities.
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